🚨 New Ausfine Bite Sides Episode 🚨
From an over-ordered batch of cream to one of Australia’s most recognisable premium butter brands — Pepe Issa, founder of Pepe Saya, joins the pod to share the story behind the brand, the product, and the personality that made it stand out.
What started as a dessert business turned into a deep obsession with making better-tasting butter — and eventually into a premium cultured butter brand that challenged imported European products and carved out its own space in the Australian market.
We dig into:
• How Pepe Saya was born from a simple problem: too much cream and nowhere for it to go
• The difference between regular butter and cultured butter — and why flavour starts with fermentation
• How the Pepe Saya brand and iconic character were created
• Why building a premium food brand takes time, patience, and serious conviction
• Growing from artisan beginnings into a broader business with rework lines, online retail, and new milk bottling plans
• Taking the brand into the US market and why Pepe’s philosophy is: “Where there’s cows, export the brand. Where there’s no cows, export the butter.”
Listen now on Spotify, Apple Podcasts, or YouTube.
#AusfineBiteSides #Podcast #PepeSaya #PepeIssa #CulturedButter #AustralianDairy #BrandBuilding #FoodInnovation #PremiumFood #Entrepreneurship