New Ausfine Bite Sides Episode
From knocking on doors selling German jams to leading global commercial teams across wine, spirits and FMCG — Peter Nielsen, Chief Commercial Officer (CCO) at Aus Fine Foods, has built a career on adaptability, influence and sharp commercial thinking.
Peter joins Matt Cooper for the first episode of Series Two (2026) to share the real lessons behind big moves, big teams, and what it takes to grow in fast-changing categories.
We dig into:
Early career curveballs (fired at 21, moving cities with no role lined up) and what they teach you
The difference between corporate manufacturing and Aus Fine’s trading-led model (speed, flexibility, sourcing, partners)
Leadership at scale: why strategy only lands after you’ve said it 10–15 times
What makes branding cut through (wine examples like Squealing Pig and 19 Crimes) — and why most products fall into “me too”
AI in commercial teams: why it’ll enable better decisions, not replace the humans doing the buying and selling
Where Peter sees Aus Fine heading in the next 12–24 months: US + Asia growth, meat opportunity, and alternate channels (QSR/foodservice/retail)
Listen now on Spotify, Apple Podcasts, or YouTube.
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